July 22, 2016, Florence, SC – One of the segments First Reliance Bank targets to grow the bank is Millennials (young adults). Millennials LOVE tech games! So, First Reliance thought they’d try a little marketing to this younger age group by making the Main Branch, Florence, S.C., a PokeStop.
The bank bought coins in the Pokemon Go game so that it could exchange them for Lures and put them out throughout the day. Lures makes Pokemon creatures appear at the bank’s location for anyone playing the game to capture. It’s a cheap way to create a little awareness about First Reliance Bank and take advantage of the craze that Pokemon Go has created.
It costs about $1.19 to put Lure’s out every 30 minutes during the day. We did this throughout the entire week of July 18th. We aren’t able to measure results but the idea was to create a little more traffic through the parking lots or buzz about the bank. The bank used it’s large outside LED sign to promote that it is a PokeStop. We wanted our customers to have a little fun while doing their banking if they were playing the
First Reliance Bank recently announced expansion into the Loris, Conway and North Myrtle Beach market areas with the opening of a loan production office. The bank is waiting on regulatory approval for a branch allowing the loan production office to become a full service location. The office is located at 348 Hwy 701 N. in Loris, South Carolina and is scheduled to open July 11th. with open hours of 8:30am -5pm Monday – Thursday and 8:30am – 6pm on Fridays.
Jimmy Clarkson, previously CEO of Horry County State Bank, has joined the First Reliance Bank team as Market President for the Loris, Conway and North Myrtle Beach markets. Mr. Clarkson has an extensive background in banking, during which he worked for several community banks throughout Horry County where he held numerous management and executive leadership positions. His primary responsibilities include growing the bank's market share and locations within the Loris, Tabor City, Conway and North Myrtle Beach market areas, while acquiring and developing business and personal banking relationships.
“Our Purpose has always been to make a difference in every life we touch. We look forward to making a difference in the Loris, Conway and N. Myrtle Beach communities,” said Rick Saunders. “We
First Reliance Bank has a strategic focus on growing loan volume through 1-4 family homes and an indirect auto finance business line now in it's second year. One of the first things the bank did was hire auto-finance veteran David Hall as SVP for Dealer Services who put together a business model to work with local dealerships.
Hall knew using Dealertrack would be critical to the success of the program and most of the dealer partners prefer to use Dealertrack.
Read more about David Hall and the Dealer Services program growth through the use of Dealertrack here: David Hall - Dealertrack
SHE Magazine, June 2016 issue, ran a feature article on Paul Saunders who was the 2015 He Behind The She award recipient at the SHE Inspires Extraordinary Women event. Paul's name was submitted by several woman owned businesses in Florence that he helped start and expand their business by providing banking support.
The full article can be read here: Paul and Freddie Saunders