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First Reliance Bank

The First Reliance Bank Culture

Rick Saunders CEO

Rick Saunders President / CEO

As a local community bank in South Carolina, our culture is very important to us and we often refer to it as the DNA of our company. We want everyone to have a clear understanding of who we are and why our culture is important. Our belief is that if you get culture right, other things fall into place.

Culture is a reflection of how people act and a company’s brand. Our culture is simply the result of our associates living our core values and delivering the heart of who we are – to make things BETTER. When we founded the bank, we chose seven core values that reflected what we truly believed would inspire customers to want to bank with us and these values became the foundation on which we built a better bank.

Many companies may attempt to create a culture of service excellence, but saying it and doing it are two very different things. Our purpose is to make the lives of our customers better and it has become a reality. We are consistently able to deliver a level of service far superior to other banks. Since the bank began in 1999, we’ve experienced many changes, both good and bad, but our seven values have kept us anchored and allowed us to make emotional connections with our customers that show we understand what’s important in their lives. This is what has made us successful and a truly different bank.

Our Purpose

To make the lives of our customers better.

First Reliance Bank Culture BookOur Values

  • Trustworthiness
  • Customers First
  • Commitment to Excellence
  • Continuous Improvement
  • Teamwork
  • Positive Attitude
  • Results

Our Associate Promise

We offer associates an opportunity to do work that makes a difference.

Our Customer Value Promise

We offer an incredible customer experience.

Our Vision

To be recognized as the largest and most profitable bank in the Southeast.


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