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First Reliance Bank

Our Brand

First Reliance Bank Better Banking

Our brand is more than our name or logo. It’s the way we look, act and speak. Our brand is the essence of this institution. It explains what we’re all about. When we live up to our brand, everyone we reach out to – potential and current customers, local businesses, family, friends and our community – has a clear picture of who we are and what we stand for. Better yet, they feel as if they can connect with us.

Authenticity is at the heart of everything First Reliance Bank does. We’re down to earth and approachable, making emotional connections with our customers that show we understand what’s important in their life. We always speak from a position of confidence. No gimmicks or shouting are necessary, when you speak honestly. We communicate with intelligence and caring, when sharing the value we bring to your life. We’re passionate about our accomplishments, and about doing all that we can to make the lives of our customers better.

Better Customer Value

The personal connections we share with our customers are priceless to us. But, we’re constantly striving to deliver value and make each day a little bit better for our customers. So, we developed an incentive program to reward customers who display the First Reliance Arcs decal on their car(s). We simply record the car tag, along with customer name and phone number, and if we spot the car out and about that month, they could be the winner of $50. A winner is chosen in each of our 3 markets, monthly.

Put Our Arcs On Your Car and You Could Win $50!

First Reliance Bank Arcs On Your Car Promotion

Call 888.543.5510 or email CustomerCare@firstreliance.com for more information or stop by any of our branches.