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First Reliance Bank

First Reliance Bank Increases Dealer Finance Loans Funded With Dealertrack Software

First Reliance Bank has a strategic focus on growing loan volume through 1-4 family homes and an indirect auto finance business line now in it’s second year.  One of the first things the bank did was hire auto-finance veteran David Hall as SVP for Dealer Services who put together a business model to work with local dealerships.

Hall knew using Dealertrack would be critical to the success of the program and most of the dealer partners prefer to use Dealertrack.

Read more about David Hall and the Dealer Services program growth through the use of Dealertrack here: David Hall – Dealertrack article

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