When it comes to advertising your business on Facebook, it may seem like a piece of cake while walking in the park. Post a few fun photos, share a couple memes for good fun, maybe even advertise your big event this weekend, all without spending a dime. Besides, think of all the people using Facebook compared with costly advertising alternatives like television, newspaper and radio, right?
While there is no disputing the marketing power of Facebook, it will take more than the occasional “share” to build a following and convert leads into customers. To get the most from your social media marketing, use these five simple tips, and watch as your “likes” turn into sales.
Create Engaging Content: First and foremost, you must have quality content that will catch people’s eye in the midst of the always changing social feed. Rather than share other people’s posts that will only drive traffic to their pages, write blog posts in your area of expertise to share with your followers. For example, if you own a restaurant, share photos of your food, or demonstrate via Facebook Live how the get a perfect sear on your steak. When followers find value in your content, they are more likely to visit your site, and convert into customers.
Embrace Facebook Ads: Yes, this will cost a little money, but you can get results with even a modest budget, and the best part is - you pay only for clicks, hence the name, pay-per-click (PPC). You are allowed a lot of flexibility in your budget and the length of the campaign, making this a great lead generator for cash-strapped new startups, as well as seasoned business owners.
Define Your Audience: Traditional marketing is like casting a net. For example, you choose to advertise your business on a classic rock radio station, and can infer a few things about listeners like average age, and of course, taste in music, but otherwise have very little control over who hears your ads. Your best hope is that there is a large enough audience that a few listeners may respond by going to your site or visiting shop. However, with Facebook you can target the people most likely to be interested in your business. You can customize your target perimeters to include certain geographic regions, age range, gender, language, interests, professions, and more. This is especially helpful when you are in a niche market.
Use Quality Photos: A picture is truly worth a thousand words when it comes to ads, so be sure to use high quality photos to get clicks. There are plenty of free stock photo sites online you can use, as well as sites like Canva that you can join for free to create stunning graphics for your ads.
Learn from Your Analytics: With traditional marketing, there are little to no analytics to provide feedback on your advertising performance, or your Return on Investment (ROI). Afterall, how do you know how many customers are a result of your advertising unless you ask them? With Facebook ads, you are provided with a wealth of information about how users interact with your ad campaign, helping your to make adjustments where necessary. Once you learn what works best, you are able to repeat it in future campaigns, as well as gauge response to different, and perhaps more creative endeavors.
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