Before jumping at either choice, you need to ask yourself how long you intend to keep your vehicle. First Reliance Bank’s low vehicle rates, combined with the rebate may be the best choice. If you're like most people, you trade in your vehicle before the term of the loan is up. A rebate of up to $3,000 is all up front and you receive the full savings benefit immediately. With the 0% financing, it takes years before you realize the full savings. The following example is based on trading your vehicle in after 3 years:

A lot of us think of Dad as Superman. We just expect him to be there when we need him. We count on his support. He leads us on family outings that make memories for life. He unselfishly sets aside his wants and needs to make sure we realize our dreams. His free time is our time – no matter how little he has. So what do you give a Superman? How do you make him smile? There’s something that doesn’t cost a penny, but could be the most valuable gift you ever give your Dad. It’s time. We live in a busy world. From the demands of work to the pressures and joys of carting the kids from activity to activity, many of us don’t seem to have a moment to spare. In fact, some of us have our days so jam-packed that we can’t even imagine how we ...

Father’s Day is right around the corner. If you’re a Dad gearing up to celebrate your day with a daughter, you already know how special times with your little girl can be. Looking forward to making more wonderful memories? Check out this article by a young Dad “who spends his days practicing the arts of fatherhood.” http://www.fromdatestodiapers.com/50-rules-for-dads-of-daughters

Casey Carbery, Assistant Branch Manager at the Charleston First Reliance location, discusses becoming a first time mom in this first in a series of videos. As part of our “Mom’s First” Better Life Program, she’ll share the preparations and steps she’s taken to get ready for the arrival of her new little boy.

FLORENCE, South Carolina, December 15, 2011 - Julius (Cass) Parris is now a member of First Reliance Bank’s Board of Directors. Parris, along with other members of the First Reliance Bank board, brings a unique perspective to the development of board policies and goals. He has more than 40 years of business experience, primarily in helping organizations to refine their brands and understand and exceed customer expectations.

"We are proud to have Cass as our newest board member," said Rick Saunders, president and CEO of First Reliance Bank. "Our Board has a good mix of knowledge and experience. Cass brings a great background in business and branding, and he'll be able to add valuable insights into how we are viewed in the community and how we can do better. First Reliance Bank works hard to convey that 'there's more to banking than money' and I’m confident that he will help ...

FLORENCE, South Carolina, December 1, 2011 - First Reliance Bank has announced that Kaesi Boyce of Florence, a student of Francis Marion University, is the recipient of the 2011/2012 First Reliance Bank Scholarship.

The First Reliance Bank Scholarship recognizes and assists outstanding area students who are pursuing a degree in business or finance. Administered through the Francis Marion University Foundation, the scholarship program has been helping area-wide students to meet their academic financial obligations since 2010. Boyce, a business major, is the second student to be awarded the scholarship.

"First Reliance Bank believes in encouraging continuous personal improvement and the Francis Marion scholarship program is one way that we can make a difference with our community's youth," said Rick Saunders, president and CEO of First Reliance Bank. "Making your way through school can be challenging — especially if you're committed to staying at the top of your class. We're proud ...

Kenneth R. Cox, Brings 23 Years Of Industry Expertise And First Reliance Bank’s "BETTER" Philosophy To Carolinas Association
FLORENCE, South Carolina, November 18, 2011 - Kenneth Cox, executive vice president of Mortgage Banking at First Reliance Bank, has been named president of the Mortgage Bankers Association of the Carolinas, Inc. He will be utilizing his vast experience and First Reliance Bank’s "customer first" philosophy of providing a "BETTER" banking experience to lead the association. During his tenure, he has seen how the application of these ideas have been crucial in upholding the association’s mission to protect the interests of mortgage bankers throughout North and South Carolina.

Cox has 23 years experience in the banking industry, including the past five years at First Reliance Bank. Known for offering an incredible customer experience, distinctive customer programs, and unmatched convenience, First Reliance Bank has a solid reputation of putting the needs of customers ...

The Dave Thomas Foundation For Adoption Honors First Reliance As One Of The Top 100 For Its Adoption Benefit Policies
 September 20, 2011, Florence, S.C. — First Reliance Bank believes it is important to find loving homes for adoptive children. The efforts of the Bank continue to attract the attention of the Dave Thomas Foundation, which has ranked First Reliance Bank as one of the Best Adoption-Friendly Workplaces in the United States for four consecutive years.

The 2011 Best Adoption-Friendly Workplaces list was announced by the Dave Thomas Foundation for Adoption on September 19, 2011 and is published in the September edition of Employee Benefit News, a leading source of information for benefits decision makers.

The Best Adoption-Friendly Workplaces are selected after an analysis of company adoption benefits compiled through a Dave Thomas Foundation survey of approximately 500 U.S. employers. The two determining factors considered are the provision of ...

By: Gavin Jackson FLORENCE, South Carolina, October 05, 2011 - Florence School District 1 received $5,000 from First Reliance Bank and the Florence Breakfast Rotary Club with 112 strings attached. The district will be buying 28 new violins (which have four strings each) to split between Lester Elementary School third-graders and Dewey L. Carter Elementary School sixth-graders, allowing each student in the classes to have access to a violin without the need of having students purchase or rent them. "Many children here don't have the opportunity to get a violin," First Reliance Bank Community Development Officer Joan Billheimer said. Since the program’s start, Billheimer said, she has seen an impact. "We saw an appreciation from the parents. We got letters from the parents who said they could never afford a violin for their child," she said. First Reliance Bank has been the main sponsor of this program since its inception ...

First Reliance's Hometown Heroes Program Raises Money For Supporting Charities
FLORENCE, South Carolina, February 8, 2011 - First Reliance Bank announced today that it is making contributions to several organizations on behalf of customers who are members of the bank's signature Hometown Heroes program.

In September 2008, First Reliance Bank began offering customers a Hometown Heroes signature program which recognizes and provides special financial products and rewards to Heroes in our community- teachers, police, firefighters, medical professionals, military, and employees of churches and not-for-profits, people who help us and protect us every day. This program is the bank's way of saying thank you, and it has been a great success.

As a benefit of the program, First Reliance donates $5, for every Hometown Heroes checking account opened, to an organization which supports these Heroes. The program has been very successful for the bank. Organizations that will receive contributions include: American ...